For businesses trying to make their mark in a competitive ecosystem where change is the new normal, content marketing can be a recurring challenge. Anyone can produce, but creating truly great content, which connects with the right audience at the right time while supporting organizational objectives, is no easy task. And sometimes when you’re operating…
I know that digital marketing can be overwhelming. When it comes to digital marketing ideas and options, it’s like standing in the peanut butter aisle in an American grocery store. There are about a million different options and flavours. There’s good old creamy peanut butter. It’s popular and predictable because you know what to expect…
Content marketing can be flat out confusing. Even a seasoned content marketer can get stressed out about the million things they “should be doing” and the fear of missing the “hottest new trend” – whatever that may be. In marketing (and life), we just can’t do it all or have it all, all at the…
Public relations is a broad term. It means different things to different people. So when someone suggests that you do PR for your business, what exactly do they mean? Did they mean you need to get published in the Globe and Mail? Become a contributing author at Huffington Post? Start announcing your company news by…
Marketers have been tasked with creating demand for their products and services for years. Even though marketing has evolved, the core principles of demand creation haven’t changed much, and today’s best business minds understand that the best way to create a demand is to create a desire. Before the rise of digital marketing, demand –…
“Why are we getting zero registrations for our webinar?” Nine painstaking words that I’m sure every marketing team has had to deal with at some point in time, despite the ongoing counsel they’ve provided to their client. As the digital sphere becomes clouded by the day with information overload, folks are looking to webinars for…
Snapchat has absolutely exploded! Sharing pictures with all of your closest friends and viewing their stories in a micro setting has become embedded in our daily lives. The next big thing is here, and it has already created a massive rippling effect for marketers everywhere. That’s right. Snapchat has evolved rapidly to the point where…
In 1965, The Who released a song that went on to define an entire generation. If you’ve ever lived on Planet Earth, there’s a good chance you’ve heard it before. “My Generation” became an anti-establishment rallying cry for baby boomers — a generation that, in the eyes of their parents, were unbearably selfish, naive and…
For the past six years, the Content Marketing Institute has been putting together annual reports that highlight key trends in the field of content marketing. It’s a great way to get a good look at what the general consensus is on the future, but it also serves as post-mortem of sorts for a year-in-review. The…
Close your eyes for a minute. What pops up in your mind? Do you see that email you just read? Maybe a text message that a friend sent you about tonight’s plans? A tweet you saw earlier today? Probably not — and that’s okay! Maybe you saw your comfy bed or a mouthwatering hamburger. Mmmm….
