Category Archives: Marketing

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Copy that converts: How putting customers first makes your content more compelling

By | Marketing, Marketing Strategy, Social Media, Tips | No Comments

The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…

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How to market yourself on a budget

By | Marketing | No Comments

This blog is based on a speech given by Julie Ford and Mike Valenti at George Brown College in August 2018. There’s lots of talk today about personal branding and self-promotion. When it comes to creating a self-image online, we have more tools than ever before at our fingertips free of charge. Digital marketing uses…

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