Category Archives: Social Media

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Copy that converts: How putting customers first makes your content more compelling

By | Marketing, Marketing Strategy, Social Media, Tips | No Comments

The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…

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Where does Google+ fit into a marketing strategy?

By | Marketing Strategy, Small Business, Social Media | No Comments

If you’re a young professional working for a startup, chances are, you’ve been tasked with managing their social media presence at one point or another. Of course, some companies have entire teams dedicated to handling social networks, but the reality is, for a lot of small businesses, boutique agencies and micro-enterprises – social media can…

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5 social media marketing tips for small businesses

By | All, Facebook, Linkedin, Marketing, Marketing Strategy, Small Business, Social Media | No Comments

You’re on Facebook and LinkedIn, your kids are on Facebook, Instagram, Snapchat and just about every social media network out there. Social media is great for staying in touch with friends, family and colleagues. But social media isn’t limited to personal communication anymore. It has become a powerful marketing tool. More and more businesses are…

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The lowdown on Facebook’s recent changes

By | Facebook, Marketing, Marketing Strategy, Social Media, Tips, Uncategorized | 3 Comments

If you’re using Facebook to market your business then tune in. Things are changing (again)! We’ve got the lowdown on what’s going on with Facebook and how recent changes impact your business. 1. A more personalized News Feed Facebook is constantly updating their News Feed algorithm and that’s not going to change anytime soon. Not…

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