“A goal without an action plan is a daydream.” – Nathaniel Branden
These profound words have resonated throughout my entire existence, albeit sometimes taking a backseat to procrastination in my younger years. However, once I was able to apply that strategic concept to every aspect of my life, everything I did seemed more effective and completely void of any worry.
No matter what you’re doing, whether it’s running errands for the afternoon or training to run a marathon in a few months, you need to strategically plan out the process or risk getting blown off course by “winging it.” Your social media strategy is no exception.
Social media plays an integral role in every content marketing strategy today. It helps develop brand loyalty, increase engagement with your audience and fuel the lead generation process.
Here are six easy steps that will help you get the most out of social media marketing.
- Drive it back to your mission
Social media is a main artery that connects directly back to the metropolitan city that is the core of your business. Every piece of content you produce needs to be based around your organizational values. The language, tone, style of content all need to be derived from this, because consumers can quickly pick up on any glaring discrepancies.
- Crave consistency
Social media is not a one and done or set it and forget it strategy. Whatever idiom used to describe this one-off approach, it simply will not help if you don’t remain true to your social media game plan. You obviously need to produce quality content, but the frequency at which you post needs to be consistent as well.
- Realize every platform is different
You need to understand your target audience to be able to determine which social platforms they predominantly use and how to tailor your content for them. You also need to understand that not every social vehicle operates the same for every business.
For instance, Instagram and Pinterest are both visually dominated networks that are based off inspiration, creativity and vibrant images. A bakery would utilize these avenues because they can highlight new recipes and creations effectively. Whereas a paralegal firm that wants to demonstrate its authority within the industry needs to publish written content and wouldn’t find much value in a visually based platform.
- Create epic content
Creating unbelievable content is what will differentiate you from your competitors. Content that is tailored to your audience and provides a fresh and unique twist is what will separate you from the pack.
It also means differentiating what kind of content you’re producing. Visual content should be a major player in your social media game. Images, videos, infographics, SlideShares, they’re all are great ways to provide different angles on your content in snackable and easily digestible forms.
5. Conversation is a two-way street
Have you ever been in a conversation, and conversation is used loosely here, where someone keeps talking and leaves no opening for actual back and forth communication? It’s usually not fun and you’ll be quickly tuned out if that’s your tactic.
People often forget the root of social media is based around being social. You can learn a lot about your audience, who they are and what they need if you actually listen to and engage with them. If your feed is a constant stream of sales and promotional pitches, users are wise enough to steer clear of this spam-littered approach.
- Make sure you measure
Only 21% of B2B Marketers say they are successful at tracking the ROI of their content marketing program.
Most strategies fail due to not measuring how well campaigns play out. You’ll quickly deplete yourself of time and money if you fail to keep tabs on how effective your content is.
If you stick to these six key ingredients, your social media recipe will be on point and transformed into a major brand enhancer and driver of prospective clients back to your site.
“Failing to plan is planning to fail.” – Alan Lakein
Do you need help with building your social media strategy? Contact us and let’s talk more about how we can guide your marketing needs.