I had very little idea of what to expect when I walked in the doors of Glance Marketing for the first day of my summer internship. Whenever you start a new role, even a temporary one, there is always some natural hesitation about whether you’ll fit in and be successful. At Glance, it’s difficult to…
With changing algorithms, evolving market conditions, changes in user behavior and dominant tech companies gobbling each other up, the social media landscape certainly moves at a frenetic pace. With a lot of information out there about what to do and what not to do on social media, we wanted to make sure you had a…
I know that digital marketing can be overwhelming. When it comes to digital marketing ideas and options, it’s like standing in the peanut butter aisle in an American grocery store. There are about a million different options and flavours. There’s good old creamy peanut butter. It’s popular and predictable because you know what to expect…
This blog is based on a speech given by Julie Ford at to University of Waterloo students in November 2017. “This above all: to thine ownself be true.” You might be wondering why I’m opening with a quote from Shakespeare. Yes, I am an English major, but that’s not the only reason I chose that…
Content marketing can be flat out confusing. Even a seasoned content marketer can get stressed out about the million things they “should be doing” and the fear of missing the “hottest new trend” – whatever that may be. In marketing (and life), we just can’t do it all or have it all, all at the…
Public relations is a broad term. It means different things to different people. So when someone suggests that you do PR for your business, what exactly do they mean? Did they mean you need to get published in the Globe and Mail? Become a contributing author at Huffington Post? Start announcing your company news by…
Marketers have been tasked with creating demand for their products and services for years. Even though marketing has evolved, the core principles of demand creation haven’t changed much, and today’s best business minds understand that the best way to create a demand is to create a desire. Before the rise of digital marketing, demand –…
“Why are we getting zero registrations for our webinar?” Nine painstaking words that I’m sure every marketing team has had to deal with at some point in time, despite the ongoing counsel they’ve provided to their client. As the digital sphere becomes clouded by the day with information overload, folks are looking to webinars for…
Snapchat has absolutely exploded! Sharing pictures with all of your closest friends and viewing their stories in a micro setting has become embedded in our daily lives. The next big thing is here, and it has already created a massive rippling effect for marketers everywhere. That’s right. Snapchat has evolved rapidly to the point where…
You’re on Facebook and LinkedIn, your kids are on Facebook, Instagram, Snapchat and just about every social media network out there. Social media is great for staying in touch with friends, family and colleagues. But social media isn’t limited to personal communication anymore. It has become a powerful marketing tool. More and more businesses are…
