I never considered myself an entrepreneur. I had entrepreneurial aspirations and visions when I was younger, but I didn’t have any of the execution that would suggest I can consider myself that. It was just Julie Ford and myself when I started working with Glance Marketing in 2015. Julie was eight months pregnant, and needing…
When you’re walking the streets of Toronto, or any major metropolis for that matter, your attention is channelled more on navigating the masses than it is admiring the great ad copy that lies in wait around you. You’re like a running back, sticking to your blocks, looking for holes to burst through and break away…
For businesses trying to make their mark in a competitive ecosystem where change is the new normal, content marketing can be a recurring challenge. Anyone can produce, but creating truly great content, which connects with the right audience at the right time while supporting organizational objectives, is no easy task. And sometimes when you’re operating…
Now I know you’re thinking that it is slightly odd for a marketing agency to produce an article based on digital burnout, but it’s a necessary take to see this digital cycle from the other side of the marketing lens. There’s a wealth of inspiration all around us to share, connect and absorb, but like…
It’s an invigorating feeling to experience life outside of your comfort zone – which is no wonder why this new generation of workers demands a more flexible model for where and how they get their work done. With that being said – skiing is my jam. My instagram feed is dripping with Western mountain ranges…
In 1995, according to the Bureau of Labor Statistics, 93% of the American workforce consisted of full- and part-time employees managed by an HR department. That number stayed relatively the same for the next decade, with only minor fluctuations in staffing needs. But in the past five years, we’ve seen a paradigm shift in the…
In 1965, The Who released a song that went on to define an entire generation. If you’ve ever lived on Planet Earth, there’s a good chance you’ve heard it before. “My Generation” became an anti-establishment rallying cry for baby boomers — a generation that, in the eyes of their parents, were unbearably selfish, naive and…
For the past six years, the Content Marketing Institute has been putting together annual reports that highlight key trends in the field of content marketing. It’s a great way to get a good look at what the general consensus is on the future, but it also serves as post-mortem of sorts for a year-in-review. The…
Conferences of any kind have a magical way of linking some of the most brilliant minds within their respective fields together to illuminate new concepts and forge the infrastructure of fresh connections. The electricity of ideas coursing through the auditorium, combined with a splash of ambition, and the fusion of creativity leaves you bursting at…
The Branded Content Boom Branded content is a fusion of advertising blended in with editorial content. Simply put: branded content is telling a story where it’s better when the brand is in it. Branded content can be difficult to make the direct connection to sales – but it delivers deeper brand experiences in the long…
