A recent survey from DigiDay suggests that marketers are looking to increase their LinkedIn ad spending in 2019. On the one hand, this makes sense; as marketers we continue to do everything we can to bring new visitors and prospects into our funnel, and LinkedIn is another channel to help us do that. On the…
Employers continue to offer more and better perks in order to lure top talent. One of the more popular perks these days is the option for employees to work from home, or remotely, part or all of the time. Studies have shown that working from home can be more productive than working in the office, but it does…
About 10 years ago, the marketing illuminati declared “email is dead.” It had run its course as a marketing tool. And then… it made a comeback! With so much noise on social media, a targeted email communication suddenly had a lot more value, and email was resurrected. Over the past decade, marketers have used everything…
Many of Glance’s clients are small, service-oriented businesses, like insurance brokers. Our initial conversations with these clients usually include tons of enthusiasm, as they’re eager to ramp up their digital marketing/content marketing efforts — which we love to see — but at at the same time, a certain amount of hesitation, usually because these small businesses don’t…
Once you’ve started down your career path — whether you’re just on the road, or have already traveled long and hard — there are always times when you look back to the start and wonder how your decisions might have been different had you known something then, that you know now. And while it’s tempting to say…
It’s a new year, so you know what that means: Everyone wants to know what the hot trends are going to be this year! At Glance we decided to throw our hats into the ring and talk about some 2019 content marketing trends we see coming down the pipe. Although digital marketing continues to evolve at a…
It seems every business wants to blog these days: To position their organization and people as thought leaders and to increase their SEO, driving more traffic to their websites. Which is great news for us at Glance, since that’s a big part of what we do! But in the race to produce more and more…
