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The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…
This blog is based on a speech given by Julie Ford and Mike Valenti at George Brown College in August 2018. There’s lots of talk today about personal branding and self-promotion. When it comes to creating a self-image online, we have more tools than ever before at our fingertips free of charge. Digital marketing uses…
When you’re walking the streets of Toronto, or any major metropolis for that matter, your attention is channelled more on navigating the masses than it is admiring the great ad copy that lies in wait around you. You’re like a running back, sticking to your blocks, looking for holes to burst through and break away…
I had very little idea of what to expect when I walked in the doors of Glance Marketing for the first day of my summer internship. Whenever you start a new role, even a temporary one, there is always some natural hesitation about whether you’ll fit in and be successful. At Glance, it’s difficult to…
For businesses trying to make their mark in a competitive ecosystem where change is the new normal, content marketing can be a recurring challenge. Anyone can produce, but creating truly great content, which connects with the right audience at the right time while supporting organizational objectives, is no easy task. And sometimes when you’re operating…
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