Content marketing can be flat out confusing. Even a seasoned content marketer can get stressed out about the million things they “should be doing” and the fear of missing the “hottest new trend” – whatever that may be. In marketing (and life), we just can’t do it all or have it all, all at the…
The Branded Content Boom Branded content is a fusion of advertising blended in with editorial content. Simply put: branded content is telling a story where it’s better when the brand is in it. Branded content can be difficult to make the direct connection to sales – but it delivers deeper brand experiences in the long…
