Category Archives: Marketing Strategy

Design strategy and business goals

Design strategy: The key to honing your business goals and messaging

By | Marketing, Marketing Strategy, Tips | No Comments

Digital marketing works hand-in-hand with design. We spoke with Bright Story Design about using design to take on and conquer your business challenges. When your prospects experience your company’s story for the first time, that experience can be a memorable, enjoyable one — or it can feel more like homework, depending on how you present your content. Getting a…

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Copy that converts: How putting customers first makes your content more compelling

By | Marketing, Marketing Strategy, Social Media, Tips | No Comments

The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…

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