Snapchat has absolutely exploded! Sharing pictures with all of your closest friends and viewing their stories in a micro setting has become embedded in our daily lives. The next big thing is here, and it has already created a massive rippling effect for marketers everywhere. That’s right. Snapchat has evolved rapidly to the point where…
In 1965, The Who released a song that went on to define an entire generation. If you’ve ever lived on Planet Earth, there’s a good chance you’ve heard it before. “My Generation” became an anti-establishment rallying cry for baby boomers — a generation that, in the eyes of their parents, were unbearably selfish, naive and…
For the past six years, the Content Marketing Institute has been putting together annual reports that highlight key trends in the field of content marketing. It’s a great way to get a good look at what the general consensus is on the future, but it also serves as post-mortem of sorts for a year-in-review. The…
Close your eyes for a minute. What pops up in your mind? Do you see that email you just read? Maybe a text message that a friend sent you about tonight’s plans? A tweet you saw earlier today? Probably not — and that’s okay! Maybe you saw your comfy bed or a mouthwatering hamburger. Mmmm….
If you’re a young professional working for a startup, chances are, you’ve been tasked with managing their social media presence at one point or another. Of course, some companies have entire teams dedicated to handling social networks, but the reality is, for a lot of small businesses, boutique agencies and micro-enterprises – social media can…
You’re on Facebook and LinkedIn, your kids are on Facebook, Instagram, Snapchat and just about every social media network out there. Social media is great for staying in touch with friends, family and colleagues. But social media isn’t limited to personal communication anymore. It has become a powerful marketing tool. More and more businesses are…
If you’re using Facebook to market your business then tune in. Things are changing (again)! We’ve got the lowdown on what’s going on with Facebook and how recent changes impact your business. 1. A more personalized News Feed Facebook is constantly updating their News Feed algorithm and that’s not going to change anytime soon. Not…
