Category Archives: Marketing

Design strategy and business goals

Design strategy: The key to honing your business goals and messaging

By | Marketing, Marketing Strategy, Tips | No Comments

Digital marketing works hand-in-hand with design. We spoke with Bright Story Design about using design to take on and conquer your business challenges. When your prospects experience your company’s story for the first time, that experience can be a memorable, enjoyable one — or it can feel more like homework, depending on how you present your content. Getting a…

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Glance Roundtable: Digital marketing first steps

Digital marketing first steps: Glance Roundtable

By | Glance Roundtable, Marketing | No Comments

Many of Glance’s clients are small, service-oriented businesses, like insurance brokers. Our initial conversations with these clients usually include tons of enthusiasm, as they’re eager to ramp up their digital marketing/content marketing efforts — which we love to see — but at at the same time, a certain amount of hesitation, usually because these small businesses don’t…

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Copy that converts: How putting customers first makes your content more compelling

By | Marketing, Marketing Strategy, Social Media, Tips | No Comments

The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…

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How to market yourself on a budget

By | Marketing | No Comments

This blog is based on a speech given by Julie Ford and Mike Valenti at George Brown College in August 2018. There’s lots of talk today about personal branding and self-promotion. When it comes to creating a self-image online, we have more tools than ever before at our fingertips free of charge. Digital marketing uses…

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