For businesses trying to make their mark in a competitive ecosystem where change is the new normal, content marketing can be a recurring challenge. Anyone can produce, but creating truly great content, which connects with the right audience at the right time while supporting organizational objectives, is no easy task. And sometimes when you’re operating…
It seems every business wants to blog these days: To position their organization and people as thought leaders and to increase their SEO, driving more traffic to their websites. Which is great news for us at Glance, since that’s a big part of what we do! But in the race to produce more and more…
With changing algorithms, evolving market conditions, changes in user behavior and dominant tech companies gobbling each other up, the social media landscape certainly moves at a frenetic pace. With a lot of information out there about what to do and what not to do on social media, we wanted to make sure you had a…
I know that digital marketing can be overwhelming. When it comes to digital marketing ideas and options, it’s like standing in the peanut butter aisle in an American grocery store. There are about a million different options and flavours. There’s good old creamy peanut butter. It’s popular and predictable because you know what to expect…
Content marketing can be flat out confusing. Even a seasoned content marketer can get stressed out about the million things they “should be doing” and the fear of missing the “hottest new trend” – whatever that may be. In marketing (and life), we just can’t do it all or have it all, all at the…
Public relations is a broad term. It means different things to different people. So when someone suggests that you do PR for your business, what exactly do they mean? Did they mean you need to get published in the Globe and Mail? Become a contributing author at Huffington Post? Start announcing your company news by…
Marketers have been tasked with creating demand for their products and services for years. Even though marketing has evolved, the core principles of demand creation haven’t changed much, and today’s best business minds understand that the best way to create a demand is to create a desire. Before the rise of digital marketing, demand –…
Conferences of any kind have a magical way of linking some of the most brilliant minds within their respective fields together to illuminate new concepts and forge the infrastructure of fresh connections. The electricity of ideas coursing through the auditorium, combined with a splash of ambition, and the fusion of creativity leaves you bursting at…
The Branded Content Boom Branded content is a fusion of advertising blended in with editorial content. Simply put: branded content is telling a story where it’s better when the brand is in it. Branded content can be difficult to make the direct connection to sales – but it delivers deeper brand experiences in the long…
Google sent waves throughout the digital sphere in February when they announced changes were in store for their infamous search engine. Unlike their normal surprise updates, this one was a surprise because they very rarely give a documented warning. When April 21st clicked off the calendar, everyone anticipated that the Four Horsemen of Mobilegeddon were…
