A recent survey from DigiDay suggests that marketers are looking to increase their LinkedIn ad spending in 2019. On the one hand, this makes sense; as marketers we continue to do everything we can to bring new visitors and prospects into our funnel, and LinkedIn is another channel to help us do that. On the…
Employers continue to offer more and better perks in order to lure top talent. One of the more popular perks these days is the option for employees to work from home, or remotely, part or all of the time. Studies have shown that working from home can be more productive than working in the office, but it does…
About 10 years ago, the marketing illuminati declared “email is dead.” It had run its course as a marketing tool. And then… it made a comeback! With so much noise on social media, a targeted email communication suddenly had a lot more value, and email was resurrected. Over the past decade, marketers have used everything…
Once you’ve started down your career path — whether you’re just on the road, or have already traveled long and hard — there are always times when you look back to the start and wonder how your decisions might have been different had you known something then, that you know now. And while it’s tempting to say…
The copy in your content can be the difference between drawing in a potential customer or losing them. When your audience reads your copy, you want the words to capture their attention and compel them to take further action. Thankfully, the best way to accomplish this is the same across all industries, for businesses big…
When you’re walking the streets of Toronto, or any major metropolis for that matter, your attention is channelled more on navigating the masses than it is admiring the great ad copy that lies in wait around you. You’re like a running back, sticking to your blocks, looking for holes to burst through and break away…
This blog is based on a speech given by Julie Ford at to University of Waterloo students in November 2017. “This above all: to thine ownself be true.” You might be wondering why I’m opening with a quote from Shakespeare. Yes, I am an English major, but that’s not the only reason I chose that…
Public relations is a broad term. It means different things to different people. So when someone suggests that you do PR for your business, what exactly do they mean? Did they mean you need to get published in the Globe and Mail? Become a contributing author at Huffington Post? Start announcing your company news by…
If you’re using Facebook to market your business then tune in. Things are changing (again)! We’ve got the lowdown on what’s going on with Facebook and how recent changes impact your business. 1. A more personalized News Feed Facebook is constantly updating their News Feed algorithm and that’s not going to change anytime soon. Not…
