This blog is based on a speech given by Julie Ford at to University of Waterloo students in November 2017. “This above all: to thine ownself be true.” You might be wondering why I’m opening with a quote from Shakespeare. Yes, I am an English major, but that’s not the only reason I chose that…
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"Glance Marketing has been instrumental in successfully expanding our social media platforms and audience reach. Despite being a 3rd party provider, their interactions with our internal teams are as if there were an organic department of our company."− Vittoria Wikston, Greg Frewin Theatre
"It's been great working with Glance. They are instrumental in building a following for our Locker Room Doctor program!"− Mike Heinrich, Managing Director, Reframe Health Labs
"The Glance team created a brand elevation content campaign for us. Everything was well organized and executed professionally. I am happy that the campaign had a lot of sign ups and it was a great success."− Alex Wong, Senior Manager of Digital Marketing, Tridel
The Culture of Content
6 Simple Ways to Reignite your Brands’ Digital Presence
Brand is the perception someone holds in their head about you. Is your content leaving a powerfully lasting impression?
- Why customers crave consistency and authenticity
- The power of video as a forceful lead generation tactic
- How strategic storytelling can change consumers’ behaviours and attitudes
Our thoughts, ideas and insights on marketing
Now I know you’re thinking that it is slightly odd for a marketing agency to produce an article based on digital burnout, but it’s a necessary take to see this digital cycle from the other side of the marketing lens. There’s a wealth of inspiration all around us to share, connect and absorb, but like…
If an analyst had charted my enthusiasm for becoming a journalist, they would have graphed a steep plunge from total commitment in my first semester at Ryerson, to roughly naught by the end of my second year. It’s not that my interest in journalism as an institution has diminished – given all that’s going on…
Content marketing can be flat out confusing. Even a seasoned content marketer can get stressed out about the million things they “should be doing” and the fear of missing the “hottest new trend” – whatever that may be. In marketing (and life), we just can’t do it all or have it all, all at the…
It’s an invigorating feeling to experience life outside of your comfort zone – which is no wonder why this new generation of workers demands a more flexible model for where and how they get their work done. With that being said – skiing is my jam. My instagram feed is dripping with Western mountain ranges…
Public relations is a broad term. It means different things to different people. So when someone suggests that you do PR for your business, what exactly do they mean? Did they mean you need to get published in the Globe and Mail? Become a contributing author at Huffington Post? Start announcing your company news by…