I had very little idea of what to expect when I walked in the doors of Glance Marketing for the first day of my summer internship. Whenever you start a new role, even a temporary one, there is always some natural hesitation about whether you’ll fit in and be successful. At Glance, it’s difficult to…
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"Glance Marketing has been instrumental in successfully expanding our social media platforms and audience reach. Despite being a 3rd party provider, their interactions with our internal teams are as if there were an organic department of our company."− Vittoria Wikston, Greg Frewin Theatre
"It's been great working with Glance. They are instrumental in building a following for our Locker Room Doctor program!"− Mike Heinrich, Managing Director, Reframe Health Labs
"The Glance team created a brand elevation content campaign for us. Everything was well organized and executed professionally. I am happy that the campaign had a lot of sign ups and it was a great success."− Alex Wong, Senior Manager of Digital Marketing, Tridel
The Culture of Content
6 Simple Ways to Reignite your Brands’ Digital Presence
Brand is the perception someone holds in their head about you. Is your content leaving a powerfully lasting impression?
- Why customers crave consistency and authenticity
- The power of video as a forceful lead generation tactic
- How strategic storytelling can change consumers’ behaviours and attitudes
Our thoughts, ideas and insights on marketing
For businesses trying to make their mark in a competitive ecosystem where change is the new normal, content marketing can be a recurring challenge. Anyone can produce, but creating truly great content, which connects with the right audience at the right time while supporting organizational objectives, is no easy task. And sometimes when you’re operating…
It seems every business wants to blog these days: To position their organization and people as thought leaders and to increase their SEO, driving more traffic to their websites. Which is great news for us at Glance, since that’s a big part of what we do! But in the race to produce more and more…
With changing algorithms, evolving market conditions, changes in user behavior and dominant tech companies gobbling each other up, the social media landscape certainly moves at a frenetic pace. With a lot of information out there about what to do and what not to do on social media, we wanted to make sure you had a…
I know that digital marketing can be overwhelming. When it comes to digital marketing ideas and options, it’s like standing in the peanut butter aisle in an American grocery store. There are about a million different options and flavours. There’s good old creamy peanut butter. It’s popular and predictable because you know what to expect…
This blog is based on a speech given by Julie Ford at to University of Waterloo students in November 2017. “This above all: to thine ownself be true.” You might be wondering why I’m opening with a quote from Shakespeare. Yes, I am an English major, but that’s not the only reason I chose that…