Julie with Glance team

Get Access to Trusted Marketing Expertise Quickly

Bring in flexible, scalable, and trusted marketing leadership without months of searching, interviewing, and vetting.

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Our Services

  • Add senior marketing leadership without the full-time hire. We embed with your team to run the plan, align partners, and deliver measurable results.

  • Launch coordinated, cross-channel campaigns led by one accountable owner. We orchestrate our vetted network to deliver results across every touchpoint.

  • Accelerate execution with a research-backed GTM strategy that eliminates guesswork. Build a launch plan that turns your vision into measurable growth.

  • Uncover what truly drives your buyers in just 90 days using Adele Revella’s Buyer Personas framework. Turn real customer insights into positioning, messaging, and go-to-market clarity your team can act on immediately.

  • Access our global network of pre-vetted marketing experts and agencies. Get the right specialists for SEO, content, design, paid media, and more.

Tap into 18+ years of B2B technology marketing experience.

  • Don’t need or have budget for a full-time dedicated marketing leader?

  • Need to fill a short-term leadership gap in your marketing team?

  • Looking for a fresh, unbiased perspective on your marketing strategy?

  • Can’t find or scale a marketing strategy that delivers results?

  • Whether you’re a tech startup, or a mature tech company, we can help.

  • Our services are flexible and scalable, from one-off strategy development and weekly consulting to ongoing marketing leadership and execution.

  • Scale up and down based on your company’s needs.

The Fractional Marketing Edge

Growth doesn’t stall because of ads, tools, or budgets — it stalls when no one owns the system.

Join Julie Ford on NVISION’s Brews & Buzzwords as she explains when a fractional CMO makes sense, how to improve lead quality over lead volume, and what modern buyer journeys demand in an AI-driven market.

Building Better Marketing for B2B Tech

What should small B2B tech businesses focus on first — and what can wait?

Julie Ford joins the CanadianSME Small Business Podcast to share proven marketing principles, practical tools, and strategic guidance to help small businesses compete, adapt, and grow in a fast-changing market.

Current & past clients

We’ve had the privilege of serving B2B technology companies in a variety of industries across North America.

Red background with the white TRIDEL logo and the tagline "BUILT FOR LIFE" underneath.
Logo of Timeout IQ, featuring a yellow letter Q with a small circle and tail, on a blue background with the words "TIMEOUT IQ" below in white and yellow text.
Achiga logo with blue stylized mountain icon and the company name in blue letters
Condo Control logo with cityscape icon and the tagline 'Property Management Made Simple'
Livingston logo with a paper airplane icon on a dark background.
Logo of Product Savvy with a circular emblem featuring the initials 'PS' in blue and orange, and the company name written in blue and orange text.
The logo of ThoughtExchange, featuring a speech bubble, a plus sign, and the text 'ThoughtExchange' in black on a white circular background.
SickKids logo in blue text on a white circular background
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Logo for ExtendAg, a Cultura company, featuring a cloud with two leaves and the text 'ExtendAg' with the tagline 'A CULTURA Company'.
Logo of Del Realty Incorporated Brokerage with red background and white text
Orchard Benefits logo with a circular leaf icon and the company name in green text.
SPARROW CONNECTED logo with a stylized bird in a circle
Medaptus logo with the company name in lowercase letters on a white background.
Logo for myHSA with the text 'my' in lowercase black letters and 'HSA' in larger teal letters.
Quick Inspect logo with a magnifying glass integrated into the letter Q, in blue and black text on a white background.
Objectivity logo with a blue geometric triangle and the word 'Objectivity' in blue text.
Tibersoft logo, a CulturA company
Henry's camera store logo on an orange background, with the text "Canada's Greatest Camera Store."
iManage Closing Folders logo on a white background.
The logo for 'da Vinci' features a stylized fountain pen drawing a boat shape with ripples, with the text 'da Vinci' below it on a teal background.
The logo of Apvan in teal letters on a white background.
The logo for Leonardo with a stylized 'L' in purple and the word 'leonardo' in black text.
Black background with the word 'FORMAT' in bold white letters.
Logo of a wolf's head with the text 'WOLF PACK' underneath, with 'WOLF' in black and 'PACK' in red.
Logo for Elm Street IXACT Contact, featuring a blue circle with a white checkmark and stylized letter X.
Sky XC logo with white text and two blue infinity symbols on a black background.
Condo Control logo with two overlapping geometric shapes in shades of blue and black text.

Clients Who Come Back

Many of our clients are repeat clients and come to us through referrals because people genuinely enjoy working with us and see the results to prove it.

Easy to Work With

We keep things simple. Clear communication, no drama, no complicated processes. Just good work, done smoothly.

Quick to Deliver Value

You don’t have time for a long learning curve. We dive in quickly, understand your world, and start adding value right away.

Fresh Perspectives

We ask the right questions and bring an outside perspectives that helps you spot opportunities and challenges you may not see from inside the business.

Broad Experience, Proven Strategies

Working with clients across industries means we bring tested, practical strategies that uncover opportunities your competitors may be missing.

Canadian Roots with Global Reach

We’re proudly Canadian and support clients across Canada, the United States, and Europe while delivering big value without big-agency complications.

Meet our founder, Julie Ford

A woman with long brown hair, wearing a white blazer over a black top, standing against a gray background, smiling with her hand on her hip.

Julie is a marketing leader with 18+ years of marketing experience. As part of her fractional marketing leadership practice, Julie develops and oversees the execution of marketing strategies for multiple B2B tech companies in Canada and the United States.

Let’s start working together

Contact Us