Digital marketing works hand-in-hand with design. We spoke with Bright Story Design about using design to take on and conquer your business challenges. When your prospects experience your company’s story for the first time, that experience can be a memorable, enjoyable one — or it can feel more like homework, depending on how you present your content. Getting a…
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"Glance Marketing has been instrumental in successfully expanding our social media platforms and audience reach. Despite being a 3rd party provider, their interactions with our internal teams are as if there were an organic department of our company."− Vittoria Wikston, Greg Frewin Theatre
"It's been great working with Glance. They are instrumental in building a following for our Locker Room Doctor program!"− Mike Heinrich, Managing Director, Reframe Health Labs
"The Glance team created a brand elevation content campaign for us. Everything was well organized and executed professionally. I am happy that the campaign had a lot of sign ups and it was a great success."− Alex Wong, Senior Manager of Digital Marketing, Tridel
The Culture of Content
6 Simple Ways to Reignite your Brands’ Digital Presence
Brand is the perception someone holds in their head about you. Is your content leaving a powerfully lasting impression?
- Why customers crave consistency and authenticity
- The power of video as a forceful lead generation tactic
- How strategic storytelling can change consumers’ behaviours and attitudes
Our thoughts, ideas and insights on marketing
Procrastination remains an ever-present foe, for pretty much everyone, in all walks of life. For professionals, particularly freelance or contract professionals, winning the fight against procrastination can make a big difference when it comes to the bottom line. Josh spotted the following tweet come across his timeline recently, and it spurred us to think about how…
A recent survey from DigiDay suggests that marketers are looking to increase their LinkedIn ad spending in 2019. On the one hand, this makes sense; as marketers we continue to do everything we can to bring new visitors and prospects into our funnel, and LinkedIn is another channel to help us do that. On the…
Employers continue to offer more and better perks in order to lure top talent. One of the more popular perks these days is the option for employees to work from home, or remotely, part or all of the time. Studies have shown that working from home can be more productive than working in the office, but it does…
About 10 years ago, the marketing illuminati declared “email is dead.” It had run its course as a marketing tool. And then… it made a comeback! With so much noise on social media, a targeted email communication suddenly had a lot more value, and email was resurrected. Over the past decade, marketers have used everything…
Many of Glance’s clients are small, service-oriented businesses, like insurance brokers. Our initial conversations with these clients usually include tons of enthusiasm, as they’re eager to ramp up their digital marketing/content marketing efforts — which we love to see — but at at the same time, a certain amount of hesitation, usually because these small businesses don’t…