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“While I knew what I wanted to say, I just couldn’t find the right way to say it. When the team at Glance Marketing came up with the Yougista concept, I knew it was the perfect way to capture the modern yogic lifestyle. Adding the tagline “Be You” added that extra bit of empowerment for the Youginis!”
“Julie is a true modern marketer with an extremely well-rounded understanding of what it takes to develop and amplify a digital presence online and notably via social channels.”
“Julie was instrumental in planning, launching and executing our social media efforts. She took a non-existent community and turned it into a thriving one.”
Brand is the perception someone holds in their head about you. Is your content leaving a powerfully lasting impression?
A recent survey from DigiDay suggests that marketers are looking to increase their LinkedIn ad spending in 2019. On the one hand, this makes sense; as marketers we continue to do everything we can to bring new visitors and prospects into our funnel, and LinkedIn is another channel to help us do that. On the…
Employers continue to offer more and better perks in order to lure top talent. One of the more popular perks these days is the option for employees to work from home, or remotely, part or all of the time. Studies have shown that working from home can be more productive than working in the office, but it does…
About 10 years ago, the marketing illuminati declared “email is dead.” It had run its course as a marketing tool. And then… it made a comeback! With so much noise on social media, a targeted email communication suddenly had a lot more value, and email was resurrected. Over the past decade, marketers have used everything…
Many of Glance’s clients are small, service-oriented businesses, like insurance brokers. Our initial conversations with these clients usually include tons of enthusiasm, as they’re eager to ramp up their digital marketing/content marketing efforts — which we love to see — but at at the same time, a certain amount of hesitation, usually because these small businesses don’t…
Once you’ve started down your career path — whether you’re just on the road, or have already traveled long and hard — there are always times when you look back to the start and wonder how your decisions might have been different had you known something then, that you know now. And while it’s tempting to say…
It’s a new year, so you know what that means: Everyone wants to know what the hot trends are going to be this year! At Glance we decided to throw our hats into the ring and talk about some 2019 content marketing trends we see coming down the pipe. Although digital marketing continues to evolve at a…
